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I’m going to talk about love. I know for some, this will be a completely ridiculous post. I warn you that it's idealistic, thick with accolade and short on criticism. Of course, love isn’t always sunshine and unicorns; the expression of love can be completely messed up and dysfunctional, but when it can be expressed purely, it is a profoundly transformative force. Love has changed the course of world events (see Edward VIII). If you believe that the bond of love is the strongest bond there is, imagine the energy created when one does what one loves. Then imagine when it is stoked and magnified by others coming together in sharing that pursuit. Now imagine it as a company. Maybe call it Apple Computers. Or maybe call it Pixar. Or maybe drop the "Computers" and just call it Apple.

Richard Branson, business titan and Steve Jobs admirer, wrote:

I’ve never been interested in being ‘in business’. I’ve been interested in creating things … Business is creative. It’s like painting. You start with a blank canvas. You can paint anything – anything – right there, is your first problem. For every good painting you might turn out, there are a zillion bad paintings just aching to drip off your brush. Scared? You should be. You start. You pick a color. The next color you pick has to work with the first color … People who succeed in business have swallowed their fear and have set out to create something special, something to make a difference to people’s lives …

Steve Jobs was a creative soul who used business as his creative medium and love as his fuel to make a difference to people's lives. He encouraged us to do what we love. And what did Steve Jobs want to do? Steve Jobs wanted to make great things that would "make a dent in the universe."

People love Apple products because they can be seen as a reflection of the power of people in pursuit of creating the best tools; tools that allow others to better do what *they* love. All of this effort and creative force of will processed through the prismatic mind of one Steve Jobs.

Maybe he was a jerk sometimes, but a lifelong, singleminded pursuit of ongoing creative vision can do that to people. It happens often. Historically, the pursuit of marching to one's own drummer can often require sharp elbows in wider society. They’re imperfect souls, these creative visionaries. They don't worry about giving society what we want, they give us what we need. The lucky ones live long enough to see society's acceptance. Steve Jobs was one of the lucky ones. He not only saw society’s acceptance, he saw its standing ovation, then ultimately a full on arena roar. Steve Jobs was a rock star.

First, Apple created tools for the creators. Then, the world got to see what these tools could create. And then, Apple gave tools to the rest of us, we who no longer needed to understand the technology in order to use a technological tool. We turned an Apple product and it just worked.   Made with love, given with love, created with the highest aspiration that this tool will allow you to do what you love, be that creating digital art on a macbook pro or making movies at Pixar or creating music on an iPad or putting your entire music collection in your pocket or allowing you to hold a loved one’s face in your hands as you see and talk with them on your iPhone.  Tools created by thousands, used by millions and given to us by one Steve Jobs.

The quotes of the wise reverberate through history, and so many of those reverberations carry the message of the importance of love and the importance of  doing what one loves. Steve Jobs took that advice to heart and excelled in the expression of that message in ways few others do. In doing what he loved, Steve Jobs used Apple to create infinite opportunities for us to do the same. 

Shine on, Steve Jobs.


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  • 09:17 Playing Guild Wars (Aubergine Jones) and wearing #BPAL #RPG Ranger while doing it. #

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  • 07:51 Today I'm wearing #BPAL Green Tree Viper - the Lab's Snake Oil blend with four mints, bergamot, and green tea. Perfect for a warm day. #
  • 09:01 PhotoBlog: 36 Views of The Fukushima Dai-ichi Exclusion Zone - t.co/622BZh4 #
  • 09:13 "Behind every successful woman is a substantial amount of coffee." ~Stephanie Piro #
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  • 07:47 Today's #BPAL is Pa-Pow! "Evocative of bright days running through the grass and sun-warmed puppy fur dusted with California wildflowers." #
  • 08:02 @rnolle we just started watching season one this week :) Night one-eps 1&2, night two-eps 3,4 last night-eps 5,6,7. I'm completely hooked! #
  • 09:04 Delicious autumn! My very soul is wedded to it, and if I were a bird I would fly about the earth seeking the successive autumns. -G. Eliot #
  • 18:18 @johnvanderslice I think @KenStringfellow had the same issue and was able to create a second account (?) #
  • 20:37 Peruvian cuisine oceanside (@ La Costanera) t.co/uOs60CV #
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  • 08:06 Good morning, twitterati! Today's #BPAL is the scrumptious (& sadly discontinued) Fairy Market, from the @neilhimself Stardust collection. #
  • 08:08 Description: "Otherworldy golden incense, blooming wind-flowers, everlasting lavender, bluebell, a faint whiff of exotic sugared candies..." #
  • 08:09 "...and fae mist upon wet green grass." #
  • 14:17 Hrm. Something peculiar still happening with tweets. #
  • 17:30 @grossdm so, when will the impeachment hearings begin and under what pretext? #
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  • 07:43 @UsefulArts test received! #
  • 07:46 @UsefulArts curiouser and curiouser... #
  • 07:59 @UsefulArts now it really is like shouting into the void - hope it's fixed in short order- #
  • 09:14 Speaking of design, there's a great exhibit now @SFMOMA -> Less and More: The Design Ethos of Dieter Rams: t.co/WwrbT23 #
  • 09:50 @Tom__Paine Yep, Twitter posted on a couple accounts that they are aware and working on the issue #
  • 09:56 @Tom__Paine @solbutterfly I'll be on the lookout for the "I Survived" t-shirts :) #wheredidmytweetsgo #
  • 10:31 Where's that Encyclopedia Brown kid when you need him? #wheredidmytweetsgo #
  • 12:54 Good news from optometrist-my eyes still work (& actually improved!) New frames ordered; I recently lost the glasses in my profile pic. #
  • 20:55 @apiphile i love monkeys #
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  • 07:45 My Top 3 #lastfm Artists: Kate Bush (14), The Disciplines (5) & Elbow (2) t.co/YbFJYSV #
  • 07:58 Today's #BPAL is Halloween: Los Angeles - "A strange incense of burning brush, junegrass, tumbleweeds, chaparral, and wild sage." #
  • 11:25 @Mia_FluxXx go girl! #
  • 12:42 @MeiLinMiranda I'm loving the sage and sweet smoke! :) #
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  • 10:46 #SFMoma today! #
  • 10:50 Today's #BPAL is Ninon from the #BPTP Courtesans collection. Who better to wear to the Steins' Parisian Avant-Garde exhibition at #SFMoMA? #
  • 10:50 Notes for Ninon - Smoky honey musk, tobacco leaf, lavender, golden amber, Damask rose, hay, orris root, white sandalwood, & bourbon vanilla. #
  • 12:08 Getting my culture on! (@ San Francisco Museum of Modern Art w/ 11 others) t.co/pU9QLmh #
  • 12:17 Dieter Rams t.co/ui4QKGA #
  • 19:03 Lebo Mural, San Francisco t.co/TQnyRwK #
  • 19:11 Just posted a photo t.co/pYC7duM #
  • 19:20 Cafe de la Presse, San Francisco t.co/eTjY8WD #
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  • 09:32 Today's #BPAL is Boadicea - bath oil layered under the perfume oil :) mostly amber, fig, patchouli, vetiver, and neroli. #ismellgood #BPTP #
  • 10:25 I think we can all expect an increase in Darwin Awards candidates over the next few days. #Irene #
  • 19:40 Hang in there, East Coast! #
  • 20:42 BBC News - Subterranean Amazon river 'is not a river' t.co/C14cD54 #
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  • 07:53 Today I'm wearing #JoMalone Blue Agava & Cacao - I'm wearing blue today, so it seemed apt. #
  • 13:57 @Risslestomp done! #
  • 16:02 @SimonSayer Schrodinger's Spider? #
  • 18:29 @kevinmitnick Congratulations, Kevin! #
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  • 08:15 Today's #BPAL is Lola - notes include pomegranate, pimento berry, red plum, heather, tuberose, thyme-moss, foxglove, Easter lily, etc. #
  • 09:06 "The reluctance to put away childish things may be a requirement of genius." ~Rebecca Pepper Sinkler #
  • 09:42 Dog mourns at casket of fallen Navy SEAL: t.co/rSqcqrX via @todayshow #
  • 13:41 "The only way to do great work is to love what you do. If you haven't found it yet, keep looking. And don't settle." - Steve Jobs #
  • 18:16 Stay safe out there, East Coasters! This hurricane is worrisome. #hurricaneirene #
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  • 08:06 Today's #BPAL is Skytyping with Chemtrails - spun sugar, white amber, white musk, citron, lemongrass, elemi, zdravetz, & ravintsara. #
  • 14:14 Interesting press release from the National Zoo in DC about how their animals reacted to yesterday's earthquake t.co/V4ahJMw #
  • 18:51 I've heard the Gin Blossoms on restaurant radio for two days in a row. What the heck is going on? #90sTimeMachine #
  • 18:53 ...preceded by a Hall & Oats cover , then followed by a Hall & Oats original. #alternateuniverse #
  • 18:53 No can do. #
  • 19:57 I executed my first "Hello World" program on an Apple II+ #thankyousteve #
  • 20:03 @everysandwich my first thought: I think there is a #BPAL that smells like typewriter ink, but I don't own that one ;) #
  • 20:05 I love The Sims series, but I just got an invite for the new Sims game on Facebook and I'm not sure if I want those worlds to collide. #
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  • 06:44 @FleurBailey @kostacross got me a canon for my birthday :) he did tons of research, so he might have some ideas for you xx #
  • 07:58 Today's #BPAL is Tabella - many notes, it's comprised of "herbs & flowers that represent democracy, justice, leadership, & power." #
  • 08:47 "...we've lost the sense of what's actually happening in this world we've made." When algorithms control the world t.co/qhtLWXt #
  • 09:03 "We must be willing to get rid of the life we've planned, so as to have the life that is waiting for us." ~Joseph Campbell #
  • 09:37 LinkedIn reveals that I am one degree away from Steve Severin and two degrees away from Marco Pirroni :) #newwavenetworking #
  • 11:00 WUT? East Coast Quake! #
  • 18:57 For the Class of 2015, "there has never been an official Communist Party in Russia." More from the mindset list: t.co/fXbJdSv #
  • 19:00 I neglected the very important adjective, college, in the last tweet. The Benoit College Mindset List. #
  • 23:55 Little earthquake about 10 minutes ago. All is well. #
  • 00:02 @saridag ha! I was snoozing on the couch; k woke me up during the shaking #
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  • 07:48 Good morning! Today's #BPAL is Summer's Last Will and Testament - notes include Baltic amber, marigold, sunflower, myrrh & dry geranium. #
  • 09:37 @Mia_FluxXx Had a great time roaming about SF Saturday night with you, lady! xx #
  • 20:24 @jefframone I think only Powell is closed now #
  • 20:27 @jefframone *hug* #
  • 20:31 @jefframone Powell reopened #
  • 20:39 @jefframone glad you made it! #
  • 21:25 @jefframone this sounds like a Portlandia vignette. #
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  • 09:59 I'm at Luminous Day Spa t.co/rXrNtTS #
  • 13:20 Interesting read -> Companies are hiring — just not hiring you: t.co/InfCjsE via @msnbc #
  • 17:55 I just unlocked the "Explorer" badge on @foursquare! t.co/tGK0gY6 #
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  • 09:05 Today's #BPAL is 2006's Hungry Ghost Moon - still smelling delicious with its sweet, grounded sparkliness. #
  • 10:10 Getting hair did by the glam squad, feeling like a party :) (@ Groove Salon w/ 2 others) t.co/ptdrlRF #
  • 11:16 @kevinmitnick can we get a digital signature for the e-book version? :) #
  • 12:51 Bay Bridge, SF t.co/0U2A8Ue #
  • 17:59 *cough* -> "A freak thunderstorm on Saturday forced Pope Benedict XVI to cut short his speech..." t.co/Z9P3e3n #
  • 21:15 John's Grill, SF t.co/NrMoWFA #
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  • 06:52 @mrdankelly oh, I'm sure the pace will pick up as we get closer :/ #
  • 07:57 #BPAL is Under the Harvest Moon - Blue & white musk, summer roses, wild crimson leaves, grey amber, carnation, lavender bud,& vanilla bean. #
  • 09:11 #FF entrepreneurial edition! @NolanBushnell (Mr. Atari), @richardbranson (Mr. Virgin), @BFahey_ (Mr. Medical Device), @bethshepsut (Ms.BPAL) #
  • 10:02 @apiphile turn this into a haiku and snailmail it to them! #
  • 14:19 @radicalfm you're welcome! I needed to save it so I can follow up over the weekend :) #
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  • 07:55 Today's #BPAL is Bastet; Luxuriant amber, warm Egyptian musk, fierce saffron and soft myrrh, almond, cardamom & golden lotus. #ismellgood #
  • 19:17 i love my new desk, but i keep pinching my finger in the drawer. #
  • 19:21 An Angry Flock :) t.co/piV7K9l #
  • 19:25 Scientists find way to predict sunspots t.co/9ICaxt0 via @sfgate #
  • 23:36 Biology: Parasites trick their rat hosts into being eaten by cats - @io9 t.co/C1fdEGX #
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  • 07:46 Today's #BPAL is Blue Morpho - wild orchid, pikake, honeysuckle, calla lily, agave nectar, pink geranium, violet leaf, white amber. #pretty! #
  • 07:52 "Woman will ignore precedent and startle civilization with their progress." - Nikola Tesla #
  • 12:05 I just unlocked the "Super User" badge on @foursquare! t.co/sLZgh4J #
  • 16:28 Masters, Copyright, & Termination Rights -> Record industry braces for artists' battles over song rights t.co/R2SYjw0 #
  • 16:30 @jefframone Seems like they still need to do a bit of work on that algorithm :) #
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